Roads You Can Rely On
A Campaign Built on Action
Across the UK, roads are under growing pressure from climate change, capacity demands, and ever-tighter budgets. At Holcim, we believe now is the time to rethink how we build and maintain our highways - creating networks that are stronger, smarter, and more sustainable.
That’s the driving force behind our new Roads You Can Rely On campaign, launched in September 2025. It represents a clear ambition: to work in partnership with local authorities and contractors to tackle the UK’s biggest road challenges with solutions that deliver whole-life value, not just short-term fixes.
Designed for Durability
Engineered asphalts like SuperCurve® and SuperDrive® are proven to outperform traditional materials, extending surface life and reducing costly interventions.
Sustainability in Every Layer
With EcoCycle®-certified recycled content and cold-lay innovations such as Foamix®, we’re embedding circularity and carbon savings into road construction at every stage.
Data-Driven Decisions
We’re equipping sector partners with tools like lifecycle cost analysis, carbon modelling, and live performance trials - enabling smarter material choices that deliver long-term resilience.
Building Roads That Last
Roads You Can Rely On is more than a campaign; it’s a statement of intent. By combining advanced materials, sustainable practices, and data-led insights, Holcim is helping the UK road network stand the test of time.
Because roads aren’t just infrastructure - they are vital connections for people, places, and progress. And we’re determined to make them stronger, more sustainable, and ready for the future.
Let’s build roads for today, tomorrow, and future generations.
